ASM20 Practical Exam

1. a) Which project did you enjoy the most this semester? (1 mark)

          The project I enjoyed the most this semester was the culminating task, where we got to create our own cereal box, logo, and slogan.

    b) What two things did you like about it? (2 marks)

        The two things I enjoyed the most about the culminating task, was creating the logo and getting to use my own ideas to create something I found interesting, and getting to make our own flavors for the cereal.

          2. a) Which project did you struggle with the most? (1 mark)

                   The project I struggled with the most was creating our own robots.

    b) What two things were most difficult about it? (2 marks)

          Two things that were difficult about creating our own robots was coming up with something creative and unique, and learning how to use all the proper tools to get the outcome that I wanted.

3. Name a skill you learned in media arts this semester and how you could use it in

    a) Next school year:  (2 marks)

         How to properly use a camera: I'm taking photography next year and during media arts I was taught almost everything to know about using a camera which will be very helpful when I start photography class.

     b) A future career: (2 marks)

        creating and using a blog: If I ever have a career where I need to be able to make my own blogs I'll be able to do so now that I've taken media arts and learned the basics of using a blog, and creating my own posts.

4. Choose one project that you didn’t do too well on. Write three things you could do to improve it. (3 marks)

     One project that I didn't do too well on would be the PSA video. A few things I could do to improve it would be taking more time to plan how the video would be shot and which angles I would use in certain scenes. Another thing I could do to improve it would be creating a short dialogue so the everyone knew what to say and the actions that would be appropriate to do at the time. The last thing I would do to improve the PSA video is making sure the camera is always still and focusing on the right things and making sure the lighting is good where we are shooting our video. 

5. Write about your experience working in a group. 

    a) What role did you play? Were you a leader, listener, creative director, technical expert, props manager? Were you the one that was always present in class and doing work outside of class? Were you the one that had difficult contributing? Write at least three points about how you worked in your groups. If you did not work in a group, write about why you did not and three points about why you chose to work alone. (3 marks)

   My experience working in a group wasn't so good. I was always the leader of the group, and the one making up all the things we would do. I was the only one who did work outside of class to make sure we would get the mark we wanted, and to make sure everything was uploaded in time so we could get a mark. I also feel like working a lone would've been a lot better, or just working with new people.

    b) What was positive about the experience (group or alone)? (2 marks)

         There were a few positives about working in a group. We got to make new memories that we'll remember when looking back on high school, and it was always fun creating something that the group would find funny when really it was horrible, but we found it very amusing.

    c) What was negative about the experience (group or alone)? (2 marks)

         The negative things about working with a group was always being the one who put the most effort in and having to do a majority of the work for people who didn't seem to appreciate it but they liked getting the grade without having to do any work.

6. Reflect on your time management in this course. 
    a) If you had to give yourself a mark out of "10", what would that mark be, if 10/10 was using each minute of each class to the fullest and not wasting time? (2 marks)

      If i were to give myself a mark on time management in this class it would be a 7/10. When working by myself i didn't tend to waste as much time compared to being in a group. If I were to mark myself out of ten for time management in a group it would be around 5/10.    

b) What strategies will you employ in the future to maximize your efficiency in getting assignments completed on time? (3 marks)

      In the future I will make sure I start an assignment as soon as I get it, and I'll try my best not to waste a lot of time on things that aren't contributing to the assignment.I'll also make sure to pick the right people to be around when working on an assignment, and make sure they wont be a distraction or impact badly when doing an assignment.

Culminating Activity

Step 1)

Brainstorm: soccer cereal- Messi Crunch 

•  Lionel Loops
• ·         Penalty Puffs
• ·         Scooby Doo Cereal- Spooky Doo’s
• ·         Cars- CaChew
• Toy Story- Buzz Blast
• Woody Crunch

Step 2) Spooky Doo’s

 a.    What does the cereal look like?
            The cereal will have two different shapes in it. The first shape is a dog’s head, and the second shape is a ghost body which are marshmallows.

b.    What does it taste like?

            The marshmallows will taste fruity, kind of like a mix of strawberries and banana’s, and the cereal will taste like vanilla.

c.    Who is your target audience for this product?

            The target audience for my product is young children aged around 5-11

d.    How expensive is this product?

            This product will be inexpensive, aiming around $4-5.

e.    What makes it different or appealing?

            I feel that the taste and the appearance will make it appealing, and the design on the box will make it different from other cereals.

Step 3)

Names: Spooky Puffs

            Scooby Chews

            Spooky Loops

Slogans: A bowl a day, keeps the ghosts away!

            Kooky for Spooky Doo’s

            Blue and Spooky, Spooky Doo’s!

Step 4)

Step 5)

Media Critique

1. What is the subject? [1] 
The Subject is POSCO's advanced steel

2. What is focal point? (Where do you look first?) [2]
The focal point is the steel of the car 


3. What is being said about the subject/ focal point? What is the message? [2]
The message behind the focal point is that the new advanced steel is light, Eco friendly, and sturdy. 


4. Describe one element of design that stands out in your advertisement. [2]
One element of design that stands out in my advertisement is Shape. 


5. Describe your eye movement. Where does your eye start? Where does it go next? [2]
My eyes start in the middle of the advertisement (the outline of the car) and then they move from the middle of the picture to the top where the words are, and then they move to the bottom of the advertisement. 


6. Describe how contrast is used in your advertisement. (Look at things such as text size, colour, font, straight lines vs. curved lines, big shapes vs. small shapes, light vs. dark, geometric shapes vs. organic shapes). [2] 
Contrast is used all throughout my advertisement. There is many different types of text size, there's a few different colours, curved lines, different sized shapes, light pars of the car steel, and dark parts of the car steel. 

7. Describe how your visual and textual elements are aligned in your advertisement. (Ex., right, left, centered, top, bottom, diagonal, close, far apart…) [2] 
The visual and textual elements are aligned in the center of my advertisement.

8. Describe how repetition is used to create unity in your advertisement. [1] 
Repetition is used in this advertisement by re-wording their main message in different ways.

9. What is its apparent purpose? (ex., to inform, persuade, entertain, sell) [1]
The apparent purpose of this advertisement is to inform the viewers of the product they're trying to sell. 


10.Who is its target audience? (and how can you tell?) [2] 
The target audience is young adult to elder.I can tell because the advertisement wouldn't be easily understood by a younger target audience.

11.What feelings and responses did the text evoke for you? (Why did you pick it?) [3]
I picked this advertisement because it caught my attention. It caught my attention by the coloring that is in the advertisement, by the main image that they chose, and by the message they're trying to send to the viewers. 

Media Literacy Questions

1.       What is the difference between hearing and listening? [K 2]

You can hear a conversation without actually listening.

2.       What is the difference between seeing and viewing? [K 2]

The difference between seeing and viewing is seeing something so many times and memorizing the detail, and viewing it is thoughtfully looking more into what you’re viewing to understand the significance of it.

3.       Define “thinking critically”. [T 1]

The objective analysis and evaluation of an issue in order to form a judgment.

4.       What does mass media include? [T 2]

Mass media includes the internet, television (news), newspaper, and social media.

5.       Define popular culture (pop culture). [K 1]

Pop culture is ideas, images, entertainments, and products that appeal to large groups. Pop culture often tends to influence the way people dress, talk, the electronics they own, and the food they eat.

6.       What does popular culture include? [K 2]

Pop culture includes all the products of human work, such as books, music, technology, and architecture.

. Think about what would be considered popular culture right now. Make a list of five (5) things (new fashions, hair styles, new slang expressions, new toys, new film, new TV shows, TV and film stars…) that you consider part of pop culture right now. [T 5]

·         Netflix

·         Wearing your hair in two buns

·         Flannels

·         Ipads

·         Nike shoes

1.       What is media literacy? [K 1]

Media literacy means you know how the media both reflect and influence our culture, and how to deconstruct media texts.

2.       What does deconstruct mean? [K 1]

Deconstruct means you break down something, like a text and break it down to its components to see what messages and assumptions it carries.

3.       The texts states that all media texts are constructions. What does this mean, to be constructed? [K 2]

To be constructed means that every element of the production has been carefully planned to create an intended effect.

4.       What is the difference between technical codes and symbolic codes? Provide examples of each. [K 2]

Technical codes relate to the way the media text is made, they include TV show close ups, pans, and high angle shots. Symbolic codes relate to the way images communicate meaning.

5.       Define connotation. [K 1]

Connotation is the association a word or image evokes.

6.       What connotations do you associate with the word house, versus the word home? [T 2]

When I hear someone saying they’re going home I assume that they’re much more comfortable with where they live and are happy to call it their home, and when I hear someone say they’re going to their house I assume they aren’t as comfortable with where they live and they may not be as happy.

7.       The text states that media texts usually have a commercial agenda. What does this mean? [K 1]

This means that the media is creating images the will appeal to the viewers and the image is usually used for commercial purposes and trying to sell something to the audience that appeals to the image.

8.       As a viewer, what message do you get when looking at the Buick LeSabre advertisement on page 193? [T 2]

The message I get when looking at the Buick LeSabre advertisement is that the sellers are telling the viewers that it’s a vehicle you can feel safe in, while being secure.

9.       Define target audience. [K 1]

Target audience is what companies/businesses tend to do when selling one of their products. They make the advertisements aim towards a specific group, age, and gender.

1.   How can you identify the target audience after viewing a commercial? Provide one example. [T 2]

I can identify the target audience after viewing a commercial by what the commercial is about. If the commercial is about Hot Wheels cars I’d assume the commercial is being aimed at younger children, mainly boys around the age of 4-10.

1.   The text states that media texts express values. Explain what this means. [T 2]

This means that when the media makes a post its expressing values, and those values mean something to the people that the media are making the post about.

1.   The text states that media texts contain representations. What is meant by the word “representation”? [T 1]

The word “representation” means that the media can change the way they represent something. They can have a perfectly fine picture of someone, but if the media is going to advertise it they have to make it their way of perfect, which means they alter the image and change it from natural, to the media’s way of natural.

1.   Define stereotype. [K 1]

Stereotype is the way people see others and without knowing them, they assume that they’re all the same.  

1.   Describe a stereotypical teenager. [T 2]

A lot of people think that every teenager is the same. Which usually means that everyone thinks every teenager is loud, does bad things, is rude to their parents, skips class, and disrespectful of their surroundings. 

Digital Inking

Intro to Different Types of Animation

Traditional Animation: Where each animation frame is hand drawn

Example from internet:

2D Vector Based Animation: Using digital animation

Example from internet:

3D Computer Animation: Animating objects that appear in a three-dimensional space.

Example from internet:

Motion Graphics: Animation that creates an illusion of motion.

Example from internet:

Stop Motion: Makes the image look as if it's moving on its own,

Example from internet:

Portraiture- Evelyn

 1) Looking Up

 2) Full Body

 3) Chest and Up

 4) Chest and Up

5) Looking Down