Media Critique

1. What is the subject? [1] 
The Subject is POSCO's advanced steel

2. What is focal point? (Where do you look first?) [2]
The focal point is the steel of the car 


3. What is being said about the subject/ focal point? What is the message? [2]
The message behind the focal point is that the new advanced steel is light, Eco friendly, and sturdy. 


4. Describe one element of design that stands out in your advertisement. [2]
One element of design that stands out in my advertisement is Shape. 


5. Describe your eye movement. Where does your eye start? Where does it go next? [2]
My eyes start in the middle of the advertisement (the outline of the car) and then they move from the middle of the picture to the top where the words are, and then they move to the bottom of the advertisement. 


6. Describe how contrast is used in your advertisement. (Look at things such as text size, colour, font, straight lines vs. curved lines, big shapes vs. small shapes, light vs. dark, geometric shapes vs. organic shapes). [2] 
Contrast is used all throughout my advertisement. There is many different types of text size, there's a few different colours, curved lines, different sized shapes, light pars of the car steel, and dark parts of the car steel. 

7. Describe how your visual and textual elements are aligned in your advertisement. (Ex., right, left, centered, top, bottom, diagonal, close, far apart…) [2] 
The visual and textual elements are aligned in the center of my advertisement.

8. Describe how repetition is used to create unity in your advertisement. [1] 
Repetition is used in this advertisement by re-wording their main message in different ways.

9. What is its apparent purpose? (ex., to inform, persuade, entertain, sell) [1]
The apparent purpose of this advertisement is to inform the viewers of the product they're trying to sell. 


10.Who is its target audience? (and how can you tell?) [2] 
The target audience is young adult to elder.I can tell because the advertisement wouldn't be easily understood by a younger target audience.

11.What feelings and responses did the text evoke for you? (Why did you pick it?) [3]
I picked this advertisement because it caught my attention. It caught my attention by the coloring that is in the advertisement, by the main image that they chose, and by the message they're trying to send to the viewers.